Client Testimonial
"I make the Flippen Profile mandatory for my executive clients. Pete's debrief is the reason why. He turns a report full of words into a conversation that actually changes how people lead. I've seen it shift team dynamics in a single session."
— Mandy Walker
About the Flippen Profile at Cardinal Advisors
There is no shortage of tools available to leaders. Most businesses have access to profiling, frameworks, and assessments that are designed to improve performance. But the benefit is not only in the tool itself, it is in how it is applied.
Most leadership problems are not strategy problems. They are people problems. Communication breakdowns, misaligned expectations, blind spots in self-awareness, and team dynamics that quietly undermine performance. These are the issues that hold businesses back, and they rarely show up clearly on a spreadsheet or a strategic plan.
The Flippen Profile is a behavioural assessment that surfaces exactly these kinds of issues. Used correctly, it gives leaders a clear and honest picture of how they operate, how others experience them, and where the gaps are between intention and impact.
What makes the difference is not the report. It is the conversation that follows.
Pete Waring of Cardinal Advisors works with business owners and executive teams to turn that report into genuine insight, and genuine insight into changed behaviour. That is where the real value is created.
Frequently Asked Questions
What is the Flippen Profile?
The Flippen Profile is a behavioural profiling assessment used to help leaders and teams understand how they think, communicate, and operate. It identifies behavioural strengths as well as the patterns and tendencies that can limit performance or create friction in a team environment. It is used widely with executives, senior leaders, and high performance teams.
What makes the Flippen Profile different from other profiling tools?
Many profiling tools produce a report that describes personality traits in general terms. The Flippen Profile is specifically designed to identify the behavioural constraints that get in the way of leadership effectiveness. The habits and patterns that leaders often cannot see in themselves but that others experience clearly. That focus on constraint and blind spots makes it particularly useful in a leadership development context.
Why is the debrief conversation so important?
A report on its own has limited value. It is the interpretation, context, and conversation around the results that creates understanding and drives change. Pete Waring's debrief process takes the findings from the profile and translates them into a practical conversation about how a leader actually operates and what shifts would make the most difference. That is what turns a profiling exercise into a genuine leadership development experience.
Can the Flippen Profile shift team dynamics?
Yes, and often quite quickly. When leaders and team members develop a clearer understanding of their own behavioural patterns and how those patterns affect the people around them, it changes how they communicate and work together. As Mandy Walker's experience reflects, that shift can happen within a single session when the conversation is well facilitated.
Who is the Flippen Profile suited to?
It is well suited to business owners, executives, senior leaders, and leadership teams who want to improve performance and work more effectively together. It is particularly valuable in situations where team dynamics are creating friction, where a leader is navigating a significant change or growth phase, or where there is a gap between the culture a business aspires to and the one that actually exists day to day.
Why does Cardinal Advisors use the Flippen Profile as part of its advisory work?
Because most leadership problems are not strategy problems. Businesses can have a sound strategy and still underperform because of how people lead, communicate, and make decisions together. The Flippen Profile gives Cardinal Advisors a structured and evidence-based way to surface those issues and work through them with clients in a practical, productive way.
How does Pete Waring apply the Flippen Profile with clients?
Pete works with individual leaders and executive teams to complete the profile, then facilitates a debrief conversation that goes well beyond the report. The focus is on translating the findings into real behavioural insight, helping leaders understand not just what the profile says, but what it means for how they lead, and what they can do differently to get better outcomes from themselves and their teams.
What is the key takeaway for business owners considering the Flippen Profile?
That understanding how you lead is just as important as understanding your market or your numbers. The behaviours and patterns you bring to your leadership role shape your team, your culture, and ultimately your results. The Flippen Profile, applied well, gives you an honest and actionable picture of where you are and where the opportunity for improvement sits.